In this digital era, the demand for audiovisual content continues to grow as I write this article and naturally, the market starts to turn to video producers and then more and more people join the stock video footage market to generate some of this content, making this industry more and more competitive. Let’s talk about how keywords can help you get in the front of the line.
In a never-ending sea of content, you have to make your stock video footage stand out from the crowd and quality is not the only factor in place. People need to fulfill B-roll footage needs and they need to do it quickly, customers are likely to stay with the first couple of royalty-free video clips that will somewhat fit their video productions rather than spend more time trying to find the perfect piece of b-roll footage for them.
This is why, as a b-roll footage producer, you must start thinking about enhancing your search results and the answer to this matter is: keywords.
Keywords are exact terms, meaningful symbols, powerful keywords, all of them related to stock video footage. The smart use of them will put your royalty free video clips in the first results. The key is to think like your audience: once you’ve assembled your B-roll package ask yourself, “If I need this exact piece of B-roll footage, what would I type?”
1. Define the tone
What message can possibly be transmitted with your stock video footage? What’s the main idea enclosed in your B-roll package? Is it made to inspire or to entertain? The use of stock footage can definitely shape up the tone of your production, so I recommend you take a few minutes to think about the different goals your B-roll packages can serve. Create a list of words that best represent the emotions you want to wake in your audience.
For example, if you have a collection of royalty free video clips that portray a healthy woman carrying a healthy life, then you can say this b-roll footage can be used you to “inspire” people and to get them involved in a “fitness” and “healthy lifestyle” by showcasing the benefits of “working out”. See? We easily came up with the first four keywords for a B-roll package with stock video footage about workout.
2. Symbols, symbols, symbols
For this example, let’s say the subject is love. Now, that’s a wide concept, right? When creating keywords for your stock video footage, think of the images that best represent the story, what can you see in the royalty-free video clips that represent love? Is it “flowers”, “hearts”, “kisses”? Think of the symbols inside your B-roll footage.
3. Think like the cinematographer in you
Customers are also looking for specific techniques, types of shots, and visual elements that carry out certain purposes in different storylines. Are you using a high or a low contrast? Does your B-roll package include timelapses or slow motion shots? What resolution are you shooting in? Think of all the angles and frames, you could be using dramatic close-ups or beautiful long shots for landscapes. All of these elements are extremely relevant and should be considered when coming up with your keywords.
Bonus tip: let’s think of the Internet as a big ocean of content. This is a great opportunity for anyone out there that wants to share new, exciting content. However, if you want to stand out from tons of generic royalty-free video clips, it’s a good idea to focus on a niche, make the pond smaller and succeed. B-rollStock.com is the first and only stock footage agency specialized in B-roll footage with a stock footage library composed of handpicked B-roll package producers from all around the world.